Writing for Digital Media

In this day and age it seems as though anyone can become a blogger, manage their own website, or create an overnight YouTube sensation. The Internet has revolutionized the way we receive information with literally everything we need to know is right beneath our fingertips. Creating a website seems relatively simple, however, I never realized how much detail was necessary in order to make it successful.

In our class readings, one of the case studies discusses Google and how it has become such a roaring success over the years despite the fact that not much has changed on the site. This is a result of how simple the layout of Google’s website is, which makes it easy to maneuver for the viewer.

 google-

One thing I found to be quite interesting in Chapter 2 was Philip Meyer’s definition of credibility as having two key dimensions: believability and community affiliation. I couldn’t have agreed more with him considering one of the main reasons why I frequently visit a website is based on whether or not I feel a sense of community. It is very important to be able to identify with a website, which is why I continually visit websites such as fashion blogs since it’s a main interest of mine.

While creating a website might seem fairly straightforward, it requires a lot of thought and attention to detail. Not only do you have to choose the perfect headline to capture the reader’s attention, but also you have to be cautious of the layout and content. It is vital to always keep in mind you are writing for a computer screen, not a book, which can result in very different things.

What is the most important feature of a website that always catches your attention?

Also, how long does it generally take you to decide if a website is credible?

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